Marketing Strategy of Saint Paul Home Realty




 I have a strong love for the City of Saint Paul, as evidenced by my general love of the city, desire to get involved with things and fear of the suburbs. I’m a die-hard city girl, but not just any city. Saint Paul! STP! The 651! It’s amazing, we have a nice downtown that is quiet after 5pm, the river, the beautiful Cathedral, Grand Avenue, Summit Avenue, many parks and wonderful neighborhoods! 

Saint Paul Home Realty is a full service realtor. Just from browsing the website, you can connect (@stphr on Twitter,  Saint Paul Home Realty on Facebook). In today’s world of constant connectivity and desire to get information online, the website seems to be the most effective tool of marketing under their belt. You can check out specific neighborhoods for listings and a description of each neighborhood along with it’s statistics (did you know the average home size in Como is 1435 square feet?). You can read their blog and find out some juicy neighborhood realty or new restaurant gossip before it hits the media. You can even win $1,000 just by entering the monthly sweepstakes! 

Based on my research, I found that Saint Paul Home Realty does the majority of their marketing online. I asked Bud Kleppe via Twitter, how do you market your company? He responded and said 90% online and 10% direct marketing to other realtors or prospective clients. He also indicated that he shys away from print advertising because he finds it expensive and ineffective.

Speaking on behalf of the majority of my generation and age group (20 – 25 years old), I do 85% of my research to purchase things online. When the time comes for me to buy my super cute house in Como or my awesome loft downtown (wowza, check that place out!), I know I’ll spend hours scouring the MLS looking for everything I want. The fact the Saint Paul Home Realty does the majority of their marketing online is a great and effective way to reach potentional buyers.

Best Places to Work in Marketing & Advertising

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AdAge Magazine recently debuted their inaugural list of “The Best Place to Work in Marketing & Advertising”. One Minneapolis-based company made the list, Carmichael Lynch. I did spend some time checking out the top lists and they all seem like GREAT places to work! A similar trend I noticed between the websites of the places were that they had some sort of inside look into their company; they had a blog and/or a social media concept (Twitter or Facebook page); a profile of their clients and the work they’ve done; an ‘about us’ section giving a history; awards they’ve won and finally, a very creative and interactive website. 

One of the more interesting ones I came across was appssavvy. Just the name invokes curiousity on my part. I head over to their website and see they’re a ‘social activity’ focused company. They’re based out of SoHo, NY (how glamourous, right?!) They relate social activity to a brand, and go from there. Their website is simple and features a bright green heading with their mission or tagline.

Check out the top places for yourself here. Check out their websites and if you’re curious, job openings. I also found similar requirements for job openings. Dream big, my friends!

Just Saying…

I love being able to do things online. Specifically, being able to use the internet and a company’s website to avoid calling there! One of my best friends wants to get her hair cut at Phresh. Their website is AWESOME. Not only can you find out information about the salon, but you can price out services, find out about products and get basic information on each stylist to see which stylist you may want! I knew who my friend was wanting to use for her stylist, so I was able to log into the online booking system to see if she had appointments available when Ella was available. I was able to email Ella with her available appointment times. Ella wanted to know if they accepted checks, and I was able to find that under the salon policies page!

Thanks to Phresh for being so innovative and having a great website, elimating me from having to call when I can just find the information online.


Another happy customer 🙂

PS: If you’re in the market for a new salon, Phresh is great. It’s located on Grand & Milton in St. Paul.  Every stylist does exactly what you want and they offer great suggestions if you’re unsure. The prices are reasonable for such a nice salon ($25 +) and the products they use are amazing. There is never a pressure to buy and the staff are very friendly.


The Other Hangover, an ad campaign created by students at the University of Minnesota – Twin Cities

Students from the University of Minnesota’s School of Journalism and Mass Communications has unveiled a new campaign called “The Other Hangover”. The campaign was originally created for the National Student Advertising Competition (NSAC). The U of MN team was one of the top competitors in the competition. The campaign aims to take a new spin on preventing binge drinking on the large college campus.

The team conducted research and found that 75% of college students believe when they over-consume alcohol, their behavior has negative social consequences. The “other” hangover, is a hangover other than the physical effects of a night of drinking – a headache, puffy eyes and feeling sick. The campaign drives home the fact that when you’re inebriated, the decisions you make (whether conscience or not) can have negative after-effects such as embarrassment, guilt or humiliation.

They are using may different types of media, from billboards and Facebook ads to window clings in the bathroom at TCF Bank Stadium. The ads have been viewed by local media as edgy and racy (see article by KSTP here:

Some of the ads say, “Just because you were drunk doesn’t mean this didn’t happen” or “Your reputations aren’t drunk proof” or “Before you got drunk, you weren’t known as the Creep”.

A sidewalk cling

This will go in a bus shelter on campus or as a poster

The campaign is based on a survey that was done in 2007 by the U’s Health Services, showing that the high-risk drinking rate for students between the ages of 18-24 is 41.6%.

I think it’s great campaign and the students did a great job of creating an online presence {with the website,}, notifying local media, and having the various posters and billboards throughout campus. Unfortunately, I think that the targeted group would be more effectively convinced not to drink so much if they included harsh statistics about death, alcoholism and the drop-out rate.

What do you think of the campaign? Do you think students will be convinced not to drink so much for fear of ruining their reputation?

Baby Carrots Get A New Groove!


Bolthouse Farms released information about the industry’s first-ever marketing campaign for baby carrots. Apparently, they’re going to be dispensing baby carrots in “Doritos-like bags”, in school vending machines. The CEO of Bolthouse Farms, Jeff Dunn, says that it “takes a page out of the junk food playbook and applies it to baby carrots.”

According to a website created by the ad agency, Crispin Porter + Bogusky , on September 7, 2010, the WORLD’S FIRST EVER BABY CARROTS COMMERICAL will hit airwaves near you. They’re working to create a brand and the main slogan is going to be “Eat ‘Em Like Junk Food”.

The website ( is interesting and very interactive. I spent some time checking it out and trying to figure out some information, such as: who is the target market? what media outlets are being used?

Not only can you actually print out a ‘bag’ to put on your own carrots, but you can use the social network, Twitter, to Tweet about it to your friends. You can follow them on Twitter at @babycarrots.  You can download an application for your iPhone, “The World’s First Crunch-Powered Video Game.”  And, COMING SOON, you can become a fan on Facebook. They’ll be rolling out their television ads this Fall. I didn’t see anything about print media, however I can imagine some sort of advertising in a magazine, a billboard or the like.

As far as the target market, just viewing the website, considering the media used and keeping in mind how they’ll be distributed I’m thinking they’re targeting towards children to teens and young adults.

I honestly think that it’s a great idea. Society, especially children and young adults, are so overexposed to junk food. I love snacking on baby carrots in the afternoon while I’m at work and if we can get anyone to choose a healthy snack over a salty snack, it is one tiny step for the health food industry.

My only question is: do they come with ranch to dip in?