Search Engines

My #1 go-to for search engines is Google!

I have used Google as long as I can remember. There are many things I like about google and not many things I dislike. I like that they have a connection between all acounts; reader, gmail, blogger, docs… any “google” account is all under the same username.

Google is an enterprise and and of itself. I once did a project for an Advanced Management course at St. Kate’s on the topic of being an employer of choice. We profiled Google because they are always voted in Forbes top list of places to work!

Google meets my needs: finding what I want. And if I have a typo, it’ll correct it! It will give me suggestions as I am typing in the search engine box!

The way I see it, Google is fool proof. And is pretty much the best invention. Ever.

Social Media: How Do You Use It?

I am a big fan of social media. I get my news from a post that is under 140 characters. Obviously, I see a story I’m interested in, click the link and am brought to the news website.

I use Twitter, in fact I have two Twitter accounts – one for my personal life and one for my professional life. I don’t want the two to be connected because what I tweet about in my personal life (cute guys on the bus, bad dates, plans with friends) and my professional life (new ideas for marketing, new ad campaigns) are two separate things.

I find out about many things via social media, not only the news. I keep up to date with what my friends and colleagues think is beneficial for me to know.

One of my favorite Twitter components is HootSuite. HootSuite is a social media dashboard and you can add many different social networks, keep track of them, schedule tweets and blog posts, among many other things.

I have LinkedIn for my professional networking efforts.

I also use Facebook and Foursquare for my personal life.

I think social media is great and will only continue to become more prevalent in our lives.

ROI of Business-to-Business Social Media

The past couple of weeks in class we’ve talked about social media and the question has actually been asked, what is the return on social media marketing initiatives? Since social media is a more recent  revelation it could be difficult to measure the success or failure of its efforts.  Our class discussions have focused on business-to-consumer social media efforts but I thought the business-to-business social media aspect is interesting.

I came across this article regarding this exact topic and thought I would share it:

Coke Zero and Diet Coke

We have spent some time in class discussing Coke Zero and how the product is essentially the same thing as Diet Coke – zero calorie cola. The difference is the marketing plan (and the sweetener that is used). Do they taste different? To be honest, I have never had Coke Zero. I’m a Diet Coke girl and if Coke Zero tastes just like regular Coke count me out because I don’t really like regular Coke.

One of my co-workers is an avid Coke Zero drinker. When I decided I would write about Coke Zero’s marketing versus Diet Coke’s marketing, I asked her out of purely out of curiousity why she doesn’t drink Diet Coke. She said that she doesn’t like the taste. She loves regular Coke but doesn’t want the calories. When Coke Zero was created 5 years ago she started drinking that. I then informed her about the differences between the two and how their marketing differs. She said she had never even thought of that or paid attention to the ads for Coke Zero. She said after thinking about it, it does make sense. But for her she makes her decisions strictly on taste, not on calories or advertising.

Let’s take a look at a 2010 Coke Zero ad:

And now a Diet Coke ad from 2009:

While researching ads for this blog post I came across and Diet Coke’s YouTube Channel. On there I found this ad, apparently it’s a new ad for 2010….

The difference between their 2009 ad and 2010 ad is apparent: they’re trying to shy away from Diet Coke being just a “woman’s” drink and incorporate gender equality into their campaign. I actually really like the last ad. I think it does present Diet Coke as a drink that is “OK” for anyone to drink. But at the end of the day, if you like Diet Coke you should drink it because you like it, not because it is tagged as a woman’s drink because it has “diet” in the name.

I came across this article from Antony Young and AdAge. The article compares, contrasts and rates Coke Zero and Pepsi Max’s media strageties. This plays in with what have been talking about in class and for our IMC plans for our brand or company. [FYI: Pepsi Max is their zero calorie verison of Pepsi]

In the case of Coke Zero and Pepsi Max, these beverage giants are chasing a burgeoning market of men who apparently aren’t man enough to own up to drinking a soda marked “diet.” -Antony Young

According to the article, Coke Zero adapted a brand media strategy based on four key pillars: sports, social media, schools and Spanish language. They do a lot of advertising in college basketball, football and Nascar. Coke in general has an entire online social media principles on their website available for anyone to see.

The bottom line is the Coke Zero and Diet Coke are two products that are quite similar but marketed to different markets. Coca-Cola uses different marketing strategies for each brand. Although it’s a new brand, Coke Zero has proven to be successful. According to their website it was one of their most successful product launches in their history. On the other hand, Diet Coke is the number 3 soft drink in the world.