The BeanCast Marketing Podcast

Do you follow podcasts? I have a couple management podcasts on my iPod that I’ll listen to during a work out.  I have a new one that I am excited to add. I recently came across The BeanCast marketing podcast and listened to my first show tonight! I am very impressed. I also had the opportunity to meet Mr. Bob Knorpp over the weekend and wish we would have had more time to talk marketing!




The BeanCast is a round table discussion between Bob Knorpp and various people that are in the marketing and advertising industry.

In the most recent podcast from 1/31/11, Bob talks to Scott Monty and I wanted to share this information because my professor from Promotional Communications last term talked a lot about Mr. Monty. I think anyone that is a marketing student or in the industry should add The BeanCast to their podcast subscriptions.

A great part of the podcast is towards the end, when Bob asks each guest what stories they’re watching in the industry. This is great, and a great way to find new things happening in the industry.

Bob, keep up the great work on The BeanCast!




This morning I attended the 2011 Dr. Martin Luther King Jr. Holiday Breakfast in Minneapolis.

Everybody can be great.  Because anybody can serve.  You don’t have to have a college degree to serve.  You don’t have to make your subject and your verb agree to serve…. You don’t have to know the second theory of thermodynamics in physics to serve.  You only need a heart full of grace.  A soul generated by love.  Martin Luther King, Jr.

To say I am inspired is an understatement. To be in a room with such noble and wonderful community and national leaders was an honor. Not only was Minnesota Governor Mark Dayton there, but Senators Amy Klobuchar and Al Franken, Minneapolis Mayor R.T. Rybak, Saint Paul Mayor Chris Coleman and many others.

The event was wonderful and inspiring. Inspiring is the only word I can think of to describe how I felt after I left. The keynote speaker was Cory Booker, Mayor of Newark, New Jersey. Besides having a big crush on Mr. Booker, I am in awe of him. After hearing him speak, I was almost in tears. He brings a sense of homegrown good-guy to the stage.

Newark, NJ Mayor Cory Booker

Since I have such a fondness for Mr. CB, I decided to introduce myself. I walked right up to the head table and said, “Hi Mayor Booker, my name is Leah Zins and I am a big fan of yours.”  He indicated that he remembers me from Twitter and called me his biggest Twitter fan in the Twin Cities (truth). I then pointed to Jillian and Ella, who were standing a few hundred feet away and said they were my friends and he waved. What we said in the next few minutes will be a blur to me, as I was in awe of his ability to captivate. He has a sense of power that is so… great. I was determined to get a photo with him but didn’t have a camera at that moment. I explained how I’d love a photo with him and he said to find him after the event. Long story short, my ride wanted to leave ASAP to avoid traffic and I missed the photo opp. My friend Jillian tweeted me later to inform me she got his photo and HE ASKED WHERE I WAS. This is a big deal 🙂

Back to the point.

The speakers, the event, the day were all inspiring to me. Mayor Booker emphasized the call to service and how YOU can change the world, just by doing something. But you have to do it! You have to get involved! I completely agree with this.

“In life, it is never the big battle, the big moment, the big speech, the big election. That does not change things. What changes things is every day, getting up and rendering small acts of service and love beyond that what’s expected of you or required of you.” – Cory Booker, Mayor of Newark, NJ

I am so grateful I was able to attend the event representing my employer. I took away so much information and left feeling compelled and inspired to change the world. I’m excited to see where my excitement will bring me.

What inspires you? What motivates you?


Note: If you want to watch the entire program, it is available online here.


I recently came across an article in Ad Age online regarding the Minneapolis-based program, The Brand Lab. {article here}

Background on The Brand Lab

Our Mission: To create opportunity in the marketing industry for students from diverse cultural and socioeconomic backgrounds. {info found here}


My backgroud and passion for creating better opportunities for inner-city high school students

As an alumni of an inner-city school (Arlington High School class of 2005), I was immediately drawn to this program when I read about it. In my experience, inner-city high schools tend to focus on graduating kids from high school and nothing beyond. There are usually additional programs that college-driven students need to get involved in to find the support they don’t get at home. For example, I come from a single-parent home and my single-parent is not college educated. The likelyhood of me even attending college was low, coupled with the fact that I was from the inner-city and attended a public school. I felt as though I had to jump through hoops and hurdles just to even THINK about college. Luckily, I was involved with Admission Possible, which is amazing program, and I was able to go start my college career off at St. Kate’s. But, I digress… back to the topic at hand!

By engaging these students, not only are we opening students up to the local advertising community but we are showing them first hand what it takes to create everything from start to finish of an ad campaign. These are things I did not learn until recently when I’ve taken college-level courses. These students have such a great advantage at their fingertips. They learn about The Media Mix, Ethics in Marketing and Advertising, Brands and Branding and Print/Radio/TV Spot Production, to name a few things. With experienced professionals at their side, the students will be able to dig deep into these topics and learn hands-on about marketing and advertising.

I am excited to say that I will be volunteering with The Brand Lab for this spring semester! I stepped up to the plate and emailed to see how I can get involved. I absolutely love marketing and advertising and am an advocate for young adults that need support and a mentor.

I will be sure to keep an update on the blog of this spring’s adventure with The Brand Lab.

Stay warm!




Taking a break from the normal flow here….

I keep saying, oh my, I WANT THAT. So I decided to compile a list. Let’s see if I *ever* obtain anything on the list…

MacBook Pro This is attainable. I want a MacBook Pro! So bad! I would get so much homework done a MacBook Pro! And look like a cool cat, too.



A really nice flat iron – My hair looks so good when it’s straight and as of late the Chi hasn’t been cutting it. My stylist uses a GHD and I do like it.



Every. Color. Of. Essie. Nail Polish. – I love nail polish and am way into Essie and Spa Ritual. Would love to have a salon-style collection. And having a collection of Chanel polish would be more than amazing.


An iPhone – I have T-Mobile so this isn’t an option… but an iPhone would be so fun to have. With so many great apps, it’d go great with my MacBook Pro.


A closet full of Ann Taylor clothes – dresses. sweaters. pants. tights. necklaces. I’d like it all, thanks.

And some great bags and shoes for the great outfits… {no words needed}

A sweet loft in downtown Saint Paul.





Who has time to slim slowly?

Don’t you wish you could take a pill or sip a drink instead of a meal and you could lose weight?

I saw this commercial last night and I was quite appalled.

The tagline, “who has time to slim slowly?”.

Weight is something I’ve always “battled” with. Up until the age of 18/19, I was able to eat whatever I wanted, never work out or exercise. Needless to say, from age 18 until now for me it’s been a constant weight gain. I made the decision recently that it had to stop. I had never tried any fad diets. I never once drank a slim fast drink instead of a meal. I like food. I like to eat. I like to cook.

I am not a nutritionist, in fact my only background in nutrition is an online course I took when I was 19 years old for a general education credit and being in Weight Watchers twice. The one thing I learned from that class and Weight Watchers was that if you want to lose weight, you need to do it slowly. If you lose 10 pounds in two weeks magically, something isn’t right.

Body image is a huge issue for most women my age. With eating disorders being a silent killer, I am disheartened to see that Slim Fast is promoting losing weight fast. Wouldn’t it be just as easy to become bulimic  or anorexic? To me, promoting “3 snacks, 2 shakes or meal bars and 1 balanced meal” is not healthy.

I honestly believe that the easiest way to lose weight is simple:

Eat GOOD food and move more.

Since mid-November (coming up on 7 weeks) I am down 10 pounds. What did I do? Honestly? I joined the gym. I did 45 minutes of cardio 3x a week. I tried to eat before 8pm. I ate oatmeal for breakfast. Replaced a calorie-loaded vanilla white chocolate mocha from Caribou with a cold press iced coffee.

When you start moving more, your body craves better food, at least in my experience. I never really ate BAD, just… too much. I don’t allow myself to become upset if I really want some cake from Cafe Latte. In fact, I will go get the cake. But I’ll save half for the next day or split it with my roommate.

vodka + red bull = delish

OH, and liquor. Surprisingly (or not so surprisingly) consuming (cough) 5+ drinks per week in one night on the town doesn’t promote weight loss.

This ad campaign may help Slim Fast reach their goals: sales of the product. But I do not feel it is promoting a healthy way to lose weight. And if that is their ultimate goal, don’t you think that they should promote losing weight the healthy way? Does this boil down to ethics in marketing?

**I did check out the website for “the new Slim Fast” and in very fine print in the bottom they state that it is not healthy to lose more than 2lbs per week (which is what I’ve always been told). I am glad that is posted but at the same time I was seeking that out.