Who has time to slim slowly?

Don’t you wish you could take a pill or sip a drink instead of a meal and you could lose weight?

I saw this commercial last night and I was quite appalled.

The tagline, “who has time to slim slowly?”.

Weight is something I’ve always “battled” with. Up until the age of 18/19, I was able to eat whatever I wanted, never work out or exercise. Needless to say, from age 18 until now for me it’s been a constant weight gain. I made the decision recently that it had to stop. I had never tried any fad diets. I never once drank a slim fast drink instead of a meal. I like food. I like to eat. I like to cook.

I am not a nutritionist, in fact my only background in nutrition is an online course I took when I was 19 years old for a general education credit and being in Weight Watchers twice. The one thing I learned from that class and Weight Watchers was that if you want to lose weight, you need to do it slowly. If you lose 10 pounds in two weeks magically, something isn’t right.

Body image is a huge issue for most women my age. With eating disorders being a silent killer, I am disheartened to see that Slim Fast is promoting losing weight fast. Wouldn’t it be just as easy to become bulimic  or anorexic? To me, promoting “3 snacks, 2 shakes or meal bars and 1 balanced meal” is not healthy.

I honestly believe that the easiest way to lose weight is simple:

Eat GOOD food and move more.

Since mid-November (coming up on 7 weeks) I am down 10 pounds. What did I do? Honestly? I joined the gym. I did 45 minutes of cardio 3x a week. I tried to eat before 8pm. I ate oatmeal for breakfast. Replaced a calorie-loaded vanilla white chocolate mocha from Caribou with a cold press iced coffee.

When you start moving more, your body craves better food, at least in my experience. I never really ate BAD, just… too much. I don’t allow myself to become upset if I really want some cake from Cafe Latte. In fact, I will go get the cake. But I’ll save half for the next day or split it with my roommate.

vodka + red bull = delish

OH, and liquor. Surprisingly (or not so surprisingly) consuming (cough) 5+ drinks per week in one night on the town doesn’t promote weight loss.

This ad campaign may help Slim Fast reach their goals: sales of the product. But I do not feel it is promoting a healthy way to lose weight. And if that is their ultimate goal, don’t you think that they should promote losing weight the healthy way? Does this boil down to ethics in marketing?

**I did check out the website for “the new Slim Fast” and in very fine print in the bottom they state that it is not healthy to lose more than 2lbs per week (which is what I’ve always been told). I am glad that is posted but at the same time I was seeking that out.

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