Twitter Tip Tuesday: Using Twitter for Events

Today’s Twitter Tip is about using Twitter for events.

Twitter can be a very useful social media tool when promoting and executing events. It is also beneficial post-event.

1.  Dedicate a blog post to the event:  Just do a short write up! Make sure your audience knows what to expect and look forward to at your event. This is also a place to link to the event listing with specific information such as date, time and directions to the venue.

Ad Fed does a great job of having a blog post to create some buzz about their events.

2. Use an event-specific hashtag: Example: #CheesecakeSampling is the official hashtag for the Muddy Paws Cheesecake Sampling Party! We’ll use this hashtag to have a live tweet wall showing what others are saying. People that aren’t attending can follow along. Post-event, you can put together a recap of all the hashtags in a document. You can make this available to your attendees and others that may be interested.

3. Engage and interact with your audience: Be available to answer questions. If you can’t do this, delegate to someone you trust with the image of your event to do this. Make sure this person knows what they’re doing.

These are simple steps that will lead to quality execution of your next event!

Do you have any tips or hints to add about using Twitter for events?

Giving Thanks

What are your Thanksgiving plans?

I am starting my Thanksgiving this evening, picking up my cousin Rachel. Rachel is a very active and busy 15 year old, she doesn’t have a lot of time for her old cousin. I’m glad we get to spend this time together! We will do some last minute Thanksgiving food shopping (what a nightmare) and bum around a bit. I a foresee manicures in our future followed by an early bedtime.

Tomorrow, bright and early, we will be downtown Minneapolis for the Lifetime Fitness Turkey Day 5k. I haven’t been training so I’m not going to be finishing in a record time but it will be much warmer than last year’s race. Last year was apparently the coldest Thanksgiving in 20 years, it was bad! I’m looking forward to that. Rachel loves running and I love seeing her be so excited to “come to the big city” and run a race.

After that, I’ll try to sneak in a nap and some coffee before going to grandma’s. I’ve been put in charge of bringing rolls. Clearly, grandma knows my level of culinary skills. I’m also bringing some Muddy Paws Cheesecake!  It has been difficult keeping a cheesecake in my freezer for four days but it WILL make it to grandma’s. Being the oldest grandkid has its perks in that I have 11 younger cousins who are closer in age than I am with any of them. It’s fun watching them play and laugh.

For the first time in five years, I have the day after Thanksgiving off! I’m not sure if I will head out to the mall to shop or just relax but I will be having a relaxing day in general. I will go to my new favorite Friday night hang out, Moksha Yoga, for some Karma yoga.

I’m very thankful for the opportunities I’ve had, both professionally and personally, and I look forward to celebrating with my family. Enjoy the day of rest!



Twitter Tip Tuesday!

I have decided to start a weekly feature titled, “Twitter Tip Tuesday!”. Just like the title, I’ll share a Twitter tip with you. It could be something simple, or something more complex. Have a suggestion? Leave a comment or drop me an e-mail.




Using Links In Tweets

To kick off the very first Twitter Tip Tuesday, I’m going to tell you about sharing links! 

When you’re reading something on the web you might find useful to others, more than likely there will be a “Tweet” button near the end of the article. Sharing what you’re reading is great! If you find something interesting, you should share it. You never know who will find it beneficial. 

Since the character count for Twitter is 140 characters or less, it makes the most sense to use a link shortener, such as, to share your link if it isn’t automatically shortened.

That said, if you just tweet a link, it will look like this: 


How is someone going to know what you’re sharing? In fact, this could very easily be confused for spam tweet. 

Add a simple tagline to let your reader know what you’re linking to. Image

And just like that, your followers know where they’re going when they click the link. 

Here are a couple of examples I captured of links being shared successfully: 



There you have it, our very first edition of Twitter Tip Tuesday! 



Muddy Paws Cheesecake’s Sampling Party

Muddy Paws Cheesecake, located in St. Louis Park, will open its doors to many guests for a sampling party, holiday bazaar, live music and more! There will be over 30 flavors of cheesecake available to sample, as well as whole cakes to take home.

If you find yourself available on November 29th, 2011 from 4pm – 8:30pm be sure to stop by for some fun! This is will be my first time attending but Tami, owner of Muddy Paws, is great at putting things together. I have no doubt that this will be an awesome event! The cost to enter is a new unwrapped toy or dog food. These will be given to local charities.

Snap Social Media has signed on as the official social media sponsor of the party. There will be a Tweet Up room with a live tweet wall and a live feed of photos onto the Muddy Paws Facebook Page.

Check out the event on Facebook and I hope to see everyone there!