Weekly Round-Up // April 5, 2013


It is hard to believe that March is done, and we are in April! I am so excited to announce that I have accepted a promotion at my current employer! My new job title will be Life Marketing Representative. Let me get back to you on what I actually do… but I am so excited! The past six years I have been working full-time and going to school part-time to earn my BS in Business Administration. I will be done with school in one year and my ultimate goal was to obtain a marketing position, so to have earned that while I still have a year left is just great. I will try to document my journey on this blog, too.

On with this week’s link round-up.

I bought this book by Sheryl Sandberg and I cannot wait to start reading it. Here is a clip of her talking with Jon Stewart about the book, Lean In.

Since I’m on the Sheryl Sandberg train, she gave a great TED Talk. She is just so inspiring. I love strong women leaders!

Not only are there hurdles for corporations when it comes to social media, those hurdles are intensified for many financial services and highly regulated industries. The S.E.C. has outlined a new disclosure that clarifies how companies can use social media such as Facebook and Twitter to share public information. I imagine it is quite difficult to keep up with what is “hot” in the innovative field for these regulated companies!

I have talked about Gary Vaynerchuk before on this blog, but here he is again! Gary gives some candid advice on leadership in an off-the-cuff video he made (while on a plane!).

Alright, this is not marketing related but I simply cannot resist “Call Me Maybe” and I just can’t stop when great groups do a remake or parody. Here is an unnamed group of the military with their take on the catchy tune, and here is the Tampa, FL Police Department’s way of encouraging their citizens to call them. Genius, pure genius.

Weekly Round-Up // March 28, 2013

After a brief hiatus, the weekly round-up is back! 




I’m a big fan of Social Media Breakfast – MSP and will be attending the session on social media marketing this Friday! I hear they are sold out but they do stream online if you were too late to get your tickets.

Cool internship opportunity for a very under-represented group: government communicators! Governor Mark Dayton’s office is hiring interns for the summer. If only I didn’t have a full-time job…

What’s in a sticker? Good Housekeeping’s “Seal of Approval” provides consumers the confidence they’re looking for in products. Did you know that if the products is defective, Good Housekeeping – not the manufacturer – will reimburse you? This was an interesting 5 minute story about their seal, which has been around since 1905! Another topic: Good Housekeeping’s re-design!

Ever wonder how to share that bad news with a person, community, or entire organization? Toastmasters published a great article about it here.

Rest in peace, Google Reader. Looking for another tool to manage your daily reads? Lifehacker gives some good alternatives.

Leah’s Weekly Round-Up // January 3, 2013

Happy New Year! Did you set any goals for 2013, personally or professionally? I’ll share a couple of my goals with you.

1. Attend at least one industry event each month.

2. Do one informational interview with someone each month.

3. Continue to use this blog as a place to share information and write about what I’m learning as I try to navigate life as a busy young professional.


Now, on to the weekly round-up! It seems like this week has presented a lot of “best of 2012” posts. I’ll share a couple of those, as well as some other things I’ve found. Enjoy!


Cool job alert! Eventbrite is hiring a city marketing manager. And it is in New York City. Awesome.

2012 Told Through Twitter. 

A Glassdoor.com survey indicates 33% of people are looking for new jobs in 2013 (over 2,000 surveyed). Minnesota Headhunter, Paul DeBettignes, talks about the job search on Kare11.

5 Social Media Business Strategies You’ll See This Year from Mashable.

The Top 24 Most Inspiring Photos of 2012.

What do you learn from your boss? Workbuzz by Career Builder shares lessons people learned from their favorite bosses. 

And finally, one of my favorite, favorite things. Gary Vaynerchuk’s TED talk about doing what you love. If you haven’t seen this, take 15 minutes and watch it.

Leah’s Weekly Round-Up // December 27, 2012

Happy Holidays! I hope you enjoyed a lovely time with family, friends and loved ones.

Get your bookmark tab ready for the following links, they’re good ones.


One of my favorite bloggers, Sarah Von Bargen from yesandyes.org has a business blog, and her link round up is stellar. The next link comes from her most recent post.

Social media marketing explained in 61 words. David Meerman Scott is one of my favorite business people. His website is a gold mine of information for marketers.

Want to know what your first tweet was? Now you can download all of your tweets. If you’re one of the chosen few, you can get started. I will surely be downloading all of my (almost 50,000) tweets.

Ready to make the next big career move, but need to quit your current job? Here is a good guide on how to do that.

4 Steps to Effective Leadership – Would you believe that being a good delegator is on this list? It is, and rightfully so! Delegating tasks to is most definitely a sign of an effective leader.

Interesting opinions on Twitter works and how Amber Naslund is using it. I do believe in using lists on Twitter, but I don’t agree with her point about the only reason you should follow someone is to give them access to private message you. Thoughts?

Any professional should know these – 25 things young professionals must know before 25.

There you have it! Our second edition of the Weekly Round-Up! Anything I should be keeping my eyes open for to share? 

Introducing: Leah’s Weekly Round-Up

I read a lot of blogs and find a lot of interesting things on the internet. Starting today, I will dedicate a post each week to the interesting and helpful things I find.

The theme will be similar to that of my blog: marketing, communications, PR and social media. I’ll also include links to job boards, if you are on the hunt for your next great move.


Arik Hanson shares 13 REAL Chrome extensions community managers will find useful. I file this under “save for future reference”. Very interesting and great information, especially to those managing a brand’s social identities.

MIMA is hosting an event on January 16, 2013 called “Iteractive innovation in highly regulated industries”. I’ll be attending this, and it will definitely be an opportunity to network and learn.

Lisa Grimm‘s blog is one of the first I followed, and this post hit home. Last Friday, after the horrible scenes in Newtown, CT, the first thing I hated seeing was brands posting about their sales and products. Lisa says it perfectly in her post, How Brands Should Behave on Social Media During a Tragedy. 

From Yahoo! Finance – The 10 Skills That Will Get You Hired In 2013. With the importance of networking, I was surprised not to see that topic covered.

AdFed’s job board is always a great place to look for jobs and internships in the marketing/advertising/creative field.

There you have it! The first edition of Leah’s Weekly Round-Up. Are they any great marketing/PR/social media blogs you love and find useful that I should know about? Share in the comments! 

Communications and Law Enforcement

I’ve been meaning to write a post for a long time about my experiences as an intern with a local law enforcement agency. I could write about how I obtained this internship, how I am the first intern in the public information office at this agency, and what I’ve learned in my six weeks there so far. But the most important part in all of it is how my views have been shaped, and how the passion in me has been ignited.

I wrote a blog post in 2011 about my dream job.  The thing about me is that I am pretty indecisive, especially when it comes to a career and what I want to do for the rest of my life. But for some reason, all of the stars are aligning and I found a passion. I want to share some observations about communications and law enforcement.

Please keep in mind that these are my personal opinions and do not reflect the opinions of the law enforcement agency I am interning for. 

Here’s the thing about law enforcement and communications: in general, agencies are behind the times.

Think about it.

Our general society spends how much of their time with their smart phone or on the internet? How do most Americans get their news? If you watch the news on TV, what are the most typical stories about?

The short answer is this: our society has become increasingly dependent on instant gratification and consistent updates about what is going on in the world.

But what if the law enforcement agency becomes their own source of information?

In today’s world, I can find out about a critical incident that has occurred through Facebook, because someone that listens to the police scanner is sharing what they’re hearing. From a marketing standpoint, this is how a police department is a brand. You have an image, and how your image is portrayed, well, that’s your brand.

As part of my internship, I did a ride along with an officer last week. It was an epiphany for me, mostly because it reminded me that it isn’t always butterflies and unicorns but rather police officers deal with things on a daily basis that most of us cannot fathom. My ride along was what the officer called “pretty intense”. Long story short, it involved a chase searching for the suspect. By the time I got home at 10pm from my ride along, I already had someone ask me if I heard about the incident. Sure enough, I open Facebook to see this:

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In a matter of 15 minutes, these people listening to the scanner are relaying the information they’re hearing. Now, I am not saying there is anything wrong with this. What I am saying is, what if the police department owns this information? What if the police department had a way to officially share the information?

Seattle Police Department is doing just that. They recently instituted something called Tweets by Beat.

They are setting the precedence for law enforcement agencies across the country. How?

By sharing information. By being transparent with their community. By connecting with their community.

Connecting with your community

Police departments, in general, are moving towards community policing. This means they are one with the community. They support partnerships with community members and business owners. Instead of being looked at like the “bad guys”, they are there to help you. They are walking the streets of your community, building relationships and in turn, working to reduce crime. They’re being proactive, instead of reactive.

Something as simple as publishing a weekly police blotter, that provides a review of police calls that were responded to, if a citizen chooses sign up for it. Providing a real-time map of crimes in your neighborhood. Encouraging citizens to utilize an anonymous service to share concerns about things you see happening in your neighborhood. Creating an app that allows citizens to share information with you, so you can better serve them.

The bottom line is this: communication is important.

And on top of that, it is a two-way street. If you want the community to communicate with you, you need to communicate with them. As a law enforcement agency, your duty is to protect and serve.

As I complete my internship with this well-respected law enforcement agency and move towards focusing on a career in law enforcement communications, I realize how important it is for agencies to own their message and be authentic.

I have found a passion in observing, studying and talking about this small, but very important, piece of this field. As I continue on my career path, I hope to turn this passion into something that can help law enforcement agencies understand how important it is to communicate.

Buy your stamps and get ready, it is almost time to mail Grandma Cathy’s card!

I’ve gotten quite the positive feedback regarding my social experiment to send 70 birthday cards to my Grandma Cathy for her upcoming milestone birthday. I’m antsy and anxious to start getting the cards in the mail, and trying to figure out the perfect way to tell Grandma that I gave out her address on the internet… Hopefully she will forget all about that when she receives a shower of lovely birthday cards.

Wondering what to write? I have some ideas for you. Feel free to add your own ideas in the comments. You can write about:

*Your favorite birthday memory

*Your holiday plans

*The best thing you ever did for a loved ones birthday

*The weather/your pets/your family

*Your favorite memory of a grandparent

If we reach the goal of 70 birthday cards for Grandma’s 70th birthday, I’ll post a video blog of Grandma’s reaction to your cards (this, of course, is pending Grandma’s involvement but I am sure with a little convincing she’ll help her lovely granddaughter out).