Leah’s Weekly Round-Up // January 3, 2013

Happy New Year! Did you set any goals for 2013, personally or professionally? I’ll share a couple of my goals with you.

1. Attend at least one industry event each month.

2. Do one informational interview with someone each month.

3. Continue to use this blog as a place to share information and write about what I’m learning as I try to navigate life as a busy young professional.

 

Now, on to the weekly round-up! It seems like this week has presented a lot of “best of 2012” posts. I’ll share a couple of those, as well as some other things I’ve found. Enjoy!

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Cool job alert! Eventbrite is hiring a city marketing manager. And it is in New York City. Awesome.

2012 Told Through Twitter. 

A Glassdoor.com survey indicates 33% of people are looking for new jobs in 2013 (over 2,000 surveyed). Minnesota Headhunter, Paul DeBettignes, talks about the job search on Kare11.

5 Social Media Business Strategies You’ll See This Year from Mashable.

The Top 24 Most Inspiring Photos of 2012.

What do you learn from your boss? Workbuzz by Career Builder shares lessons people learned from their favorite bosses. 

And finally, one of my favorite, favorite things. Gary Vaynerchuk’s TED talk about doing what you love. If you haven’t seen this, take 15 minutes and watch it.

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Leah’s Weekly Round-Up // December 27, 2012

Happy Holidays! I hope you enjoyed a lovely time with family, friends and loved ones.

Get your bookmark tab ready for the following links, they’re good ones.

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One of my favorite bloggers, Sarah Von Bargen from yesandyes.org has a business blog, and her link round up is stellar. The next link comes from her most recent post.

Social media marketing explained in 61 words. David Meerman Scott is one of my favorite business people. His website is a gold mine of information for marketers.

Want to know what your first tweet was? Now you can download all of your tweets. If you’re one of the chosen few, you can get started. I will surely be downloading all of my (almost 50,000) tweets.

Ready to make the next big career move, but need to quit your current job? Here is a good guide on how to do that.

4 Steps to Effective Leadership – Would you believe that being a good delegator is on this list? It is, and rightfully so! Delegating tasks to is most definitely a sign of an effective leader.

Interesting opinions on Twitter works and how Amber Naslund is using it. I do believe in using lists on Twitter, but I don’t agree with her point about the only reason you should follow someone is to give them access to private message you. Thoughts?

Any professional should know these – 25 things young professionals must know before 25.

There you have it! Our second edition of the Weekly Round-Up! Anything I should be keeping my eyes open for to share? 

Communications and Law Enforcement

I’ve been meaning to write a post for a long time about my experiences as an intern with a local law enforcement agency. I could write about how I obtained this internship, how I am the first intern in the public information office at this agency, and what I’ve learned in my six weeks there so far. But the most important part in all of it is how my views have been shaped, and how the passion in me has been ignited.

I wrote a blog post in 2011 about my dream job.  The thing about me is that I am pretty indecisive, especially when it comes to a career and what I want to do for the rest of my life. But for some reason, all of the stars are aligning and I found a passion. I want to share some observations about communications and law enforcement.

Please keep in mind that these are my personal opinions and do not reflect the opinions of the law enforcement agency I am interning for. 

Here’s the thing about law enforcement and communications: in general, agencies are behind the times.

Think about it.

Our general society spends how much of their time with their smart phone or on the internet? How do most Americans get their news? If you watch the news on TV, what are the most typical stories about?

The short answer is this: our society has become increasingly dependent on instant gratification and consistent updates about what is going on in the world.

But what if the law enforcement agency becomes their own source of information?

In today’s world, I can find out about a critical incident that has occurred through Facebook, because someone that listens to the police scanner is sharing what they’re hearing. From a marketing standpoint, this is how a police department is a brand. You have an image, and how your image is portrayed, well, that’s your brand.

As part of my internship, I did a ride along with an officer last week. It was an epiphany for me, mostly because it reminded me that it isn’t always butterflies and unicorns but rather police officers deal with things on a daily basis that most of us cannot fathom. My ride along was what the officer called “pretty intense”. Long story short, it involved a chase searching for the suspect. By the time I got home at 10pm from my ride along, I already had someone ask me if I heard about the incident. Sure enough, I open Facebook to see this:

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In a matter of 15 minutes, these people listening to the scanner are relaying the information they’re hearing. Now, I am not saying there is anything wrong with this. What I am saying is, what if the police department owns this information? What if the police department had a way to officially share the information?

Seattle Police Department is doing just that. They recently instituted something called Tweets by Beat.

They are setting the precedence for law enforcement agencies across the country. How?

By sharing information. By being transparent with their community. By connecting with their community.

Connecting with your community

Police departments, in general, are moving towards community policing. This means they are one with the community. They support partnerships with community members and business owners. Instead of being looked at like the “bad guys”, they are there to help you. They are walking the streets of your community, building relationships and in turn, working to reduce crime. They’re being proactive, instead of reactive.

Something as simple as publishing a weekly police blotter, that provides a review of police calls that were responded to, if a citizen chooses sign up for it. Providing a real-time map of crimes in your neighborhood. Encouraging citizens to utilize an anonymous service to share concerns about things you see happening in your neighborhood. Creating an app that allows citizens to share information with you, so you can better serve them.

The bottom line is this: communication is important.

And on top of that, it is a two-way street. If you want the community to communicate with you, you need to communicate with them. As a law enforcement agency, your duty is to protect and serve.

As I complete my internship with this well-respected law enforcement agency and move towards focusing on a career in law enforcement communications, I realize how important it is for agencies to own their message and be authentic.

I have found a passion in observing, studying and talking about this small, but very important, piece of this field. As I continue on my career path, I hope to turn this passion into something that can help law enforcement agencies understand how important it is to communicate.

The beauty of the city

Minneapolis

I pride myself on being a St. Paul girl, but sometimes I do find myself on the other side of the river in Minneapolis.

Last night I went for a lovely and long walk in Minneapolis. We went from the Stone Arch Bridge, along the river, over the Hennepin Avenue bridge before stopping in Northeast Minneapolis for a late dinner. It was a beautiful evening and I know I had to cancel my plans of laundry to enjoy it, and I’m so glad I did.

Social Media Crisis Simulation

Another reason I love the Twin Cities, besides their general beauty, is the plethora of professional associations we have. I’m a member and quite active with Ad Fed MN, but tomorrow I’m attending my first MIMA (Minnesota Interactive Marketing Association) event. It is called, “Secrets Revealed: Simulating a Social Media Crisis”. The FireBell Team from Weber Shandwick Minneapolis will be sharing their award-winning social media crisis simulation platform. Wait, social media crisis simulation platform?!?!  I am a self-proclaimed social media addict, and being able to use it in a professional capacity is my ultimate dream job. So it makes total sense that learning how to use it in a CRISIS situation will be beneficial. I’m looking forward to attending the event and learning. Look forward to a post on that shortly!

Crush It

I’m almost halfway through the book “Crush It” by Gary Vaynerchuk. So far, I’m loving the book. After I picked up the book I came across this TED Talk from Gary and immediately dove into the book. I’ve been inspired a few times and am ready to hit the ground running to CRUSH IT, the Leah Zins way.

Toastmasters

I’ve taken on a leadership role in my Toastmasters club, Securian Toastmasters #560! I’m very excited to be the VP of Membership and Public Relations. The two roles go hand-in-hand so when there wasn’t any interest from other club members I jumped at the chance to combine the roles. A couple of the things I’ll be doing:

  • Putting together the quarterly newsletter
  • Promoting the club within the organization I work for
  • Meeting with interested people and sharing the benefits of the club
  • Setting new members up with mentors

I’ve experienced a ton of personal and professional growth since joining Toastmasters in July 2011, and the opportunity to share that with potential members will be so much fun!

Whether it happens in St. Paul or Minneapolis, I’m grateful to live in a metro area with so many different clubs and organizations that thrive on their members involvement and provide so many opportunities to learn and grow.

Twitter Tip Tuesday: Using Twitter for Events

Today’s Twitter Tip is about using Twitter for events.

Twitter can be a very useful social media tool when promoting and executing events. It is also beneficial post-event.

1.  Dedicate a blog post to the event:  Just do a short write up! Make sure your audience knows what to expect and look forward to at your event. This is also a place to link to the event listing with specific information such as date, time and directions to the venue.

Ad Fed does a great job of having a blog post to create some buzz about their events.


2. Use an event-specific hashtag: Example: #CheesecakeSampling is the official hashtag for the Muddy Paws Cheesecake Sampling Party! We’ll use this hashtag to have a live tweet wall showing what others are saying. People that aren’t attending can follow along. Post-event, you can put together a recap of all the hashtags in a document. You can make this available to your attendees and others that may be interested.


3. Engage and interact with your audience: Be available to answer questions. If you can’t do this, delegate to someone you trust with the image of your event to do this. Make sure this person knows what they’re doing.

These are simple steps that will lead to quality execution of your next event!

Do you have any tips or hints to add about using Twitter for events?

Social Science Night at the Science Museum of MN

 

Last night I attended the inaugural Social Science event at the Science Museum of Minnesota! I heard about the event via Twitter and went to the website to check it out. It seemed like a great event and I knew I wanted to attend!

The purpose of the evening, in my opinion, was to engage and entertain adults (21+) at the science museum. The museum was closed off to anyone under 21. We were able to explore the exhibits and different things the museum has to offer without children running around. They had drinks available at cash bars throughout as well as a couple of appetizers. The cafe was also open to purchase food.

I had a blast at the event. They had the option to see the King Tut exhibit, check out the omnitheater (both at additional cost), a photobooth, a DJ and dance floor and a “shadow pong” station!

For the first time of the event, I think it was a success! Everyone appeared to be having a great time. Occasional searches of #socialscience on Twitter showed what everyone was up to & tweeting about.

I think there are definite areas for improvement. The lines for everything were really long. I found that most of my evening was spent waiting in line. I didn’t MIND as I was socializing. I think next time they should have more stations. Since it was the first event, they may not have been able to rope in local food venues to cater and offer free samples. Now that the first event ended and went well, I think they could reach out to restaurants and show them how successful it was and any good restaurant would probably want to join!

It seems it will be a quarterly event, with each one themed after the current exhibit. Last night’s theme was “Party with the Pharohs”. The next one should be in late June and the outdoor patio will be open. I can’t wait to spend a summer night drinking some wine on the patio, overlooking the Mississippi River and downtown Saint Paul.

Social Media at the Science Museum of MN

The Science Museum of MN also does a great job with social media! They were interacting with those tweeting about the event and responding when people were asking when the next event was. On their website, they have the links to all of their different social media sites.

*note, I did not receive compensation for my personal review of the social science event. just wanted to share my experiences and spread the word!

End of Term Thoughts

As I close the semester and finish up my Promotional Communications class, I can reflect on what I’ve learned over the past term. I am no longer required to write a blog post about things going on anymore! I have Thursday nights back to myself and can now catch up on the whole season thus far of Grey’s Anatomy! Score one for Leah’s free time. But, I digress.

Anyway, one of the main take aways from the class is that if you can create a wave in the social media world, you can do anything. You can use social media for creating awareness for a cause, marketing your business and many other things. Online publications and media branding is a key essential to a successful business or brand.

Last night was the award ceremony for the Twin Cities Top Ten Titans In Social Media 2010. From this blog post, you can see why someone would be nominated.

“The people who make the list will have made an impact on society through using social media in the past year. People on the list may be independent, work for large companies, work in media, public relations, politics, the arts, or some other type of work. One thing that that will determine the winners is that they will be people who are finding new ways to use social media and pushing the limits of the platforms they are using.” Continue reading