Who has time to slim slowly?

Don’t you wish you could take a pill or sip a drink instead of a meal and you could lose weight?

I saw this commercial last night and I was quite appalled.

The tagline, “who has time to slim slowly?”.

Weight is something I’ve always “battled” with. Up until the age of 18/19, I was able to eat whatever I wanted, never work out or exercise. Needless to say, from age 18 until now for me it’s been a constant weight gain. I made the decision recently that it had to stop. I had never tried any fad diets. I never once drank a slim fast drink instead of a meal. I like food. I like to eat. I like to cook.

I am not a nutritionist, in fact my only background in nutrition is an online course I took when I was 19 years old for a general education credit and being in Weight Watchers twice. The one thing I learned from that class and Weight Watchers was that if you want to lose weight, you need to do it slowly. If you lose 10 pounds in two weeks magically, something isn’t right.

Body image is a huge issue for most women my age. With eating disorders being a silent killer, I am disheartened to see that Slim Fast is promoting losing weight fast. Wouldn’t it be just as easy to become bulimic  or anorexic? To me, promoting “3 snacks, 2 shakes or meal bars and 1 balanced meal” is not healthy.

I honestly believe that the easiest way to lose weight is simple:

Eat GOOD food and move more.

Since mid-November (coming up on 7 weeks) I am down 10 pounds. What did I do? Honestly? I joined the gym. I did 45 minutes of cardio 3x a week. I tried to eat before 8pm. I ate oatmeal for breakfast. Replaced a calorie-loaded vanilla white chocolate mocha from Caribou with a cold press iced coffee.

When you start moving more, your body craves better food, at least in my experience. I never really ate BAD, just… too much. I don’t allow myself to become upset if I really want some cake from Cafe Latte. In fact, I will go get the cake. But I’ll save half for the next day or split it with my roommate.

vodka + red bull = delish

OH, and liquor. Surprisingly (or not so surprisingly) consuming (cough) 5+ drinks per week in one night on the town doesn’t promote weight loss.

This ad campaign may help Slim Fast reach their goals: sales of the product. But I do not feel it is promoting a healthy way to lose weight. And if that is their ultimate goal, don’t you think that they should promote losing weight the healthy way? Does this boil down to ethics in marketing?

**I did check out the website for “the new Slim Fast” and in very fine print in the bottom they state that it is not healthy to lose more than 2lbs per week (which is what I’ve always been told). I am glad that is posted but at the same time I was seeking that out.

Baby Carrots Get A New Groove!

 

Bolthouse Farms released information about the industry’s first-ever marketing campaign for baby carrots. Apparently, they’re going to be dispensing baby carrots in “Doritos-like bags”, in school vending machines. The CEO of Bolthouse Farms, Jeff Dunn, says that it “takes a page out of the junk food playbook and applies it to baby carrots.”

According to a website created by the ad agency, Crispin Porter + Bogusky , on September 7, 2010, the WORLD’S FIRST EVER BABY CARROTS COMMERICAL will hit airwaves near you. They’re working to create a brand and the main slogan is going to be “Eat ‘Em Like Junk Food”.

The website (www.babycarrots.com) is interesting and very interactive. I spent some time checking it out and trying to figure out some information, such as: who is the target market? what media outlets are being used?

Not only can you actually print out a ‘bag’ to put on your own carrots, but you can use the social network, Twitter, to Tweet about it to your friends. You can follow them on Twitter at @babycarrots.  You can download an application for your iPhone, “The World’s First Crunch-Powered Video Game.”  And, COMING SOON, you can become a fan on Facebook. They’ll be rolling out their television ads this Fall. I didn’t see anything about print media, however I can imagine some sort of advertising in a magazine, a billboard or the like.

As far as the target market, just viewing the website, considering the media used and keeping in mind how they’ll be distributed I’m thinking they’re targeting towards children to teens and young adults.

I honestly think that it’s a great idea. Society, especially children and young adults, are so overexposed to junk food. I love snacking on baby carrots in the afternoon while I’m at work and if we can get anyone to choose a healthy snack over a salty snack, it is one tiny step for the health food industry.

My only question is: do they come with ranch to dip in?