Impressed.

I recently came across an article in Ad Age online regarding the Minneapolis-based program, The Brand Lab. {article here}

Background on The Brand Lab

Our Mission: To create opportunity in the marketing industry for students from diverse cultural and socioeconomic backgrounds. {info found here}

 

My backgroud and passion for creating better opportunities for inner-city high school students

As an alumni of an inner-city school (Arlington High School class of 2005), I was immediately drawn to this program when I read about it. In my experience, inner-city high schools tend to focus on graduating kids from high school and nothing beyond. There are usually additional programs that college-driven students need to get involved in to find the support they don’t get at home. For example, I come from a single-parent home and my single-parent is not college educated. The likelyhood of me even attending college was low, coupled with the fact that I was from the inner-city and attended a public school. I felt as though I had to jump through hoops and hurdles just to even THINK about college. Luckily, I was involved with Admission Possible, which is amazing program, and I was able to go start my college career off at St. Kate’s. But, I digress… back to the topic at hand!

By engaging these students, not only are we opening students up to the local advertising community but we are showing them first hand what it takes to create everything from start to finish of an ad campaign. These are things I did not learn until recently when I’ve taken college-level courses. These students have such a great advantage at their fingertips. They learn about The Media Mix, Ethics in Marketing and Advertising, Brands and Branding and Print/Radio/TV Spot Production, to name a few things. With experienced professionals at their side, the students will be able to dig deep into these topics and learn hands-on about marketing and advertising.

I am excited to say that I will be volunteering with The Brand Lab for this spring semester! I stepped up to the plate and emailed to see how I can get involved. I absolutely love marketing and advertising and am an advocate for young adults that need support and a mentor.

I will be sure to keep an update on the blog of this spring’s adventure with The Brand Lab.

Stay warm!

Leah

 

Who has time to slim slowly?

Don’t you wish you could take a pill or sip a drink instead of a meal and you could lose weight?

I saw this commercial last night and I was quite appalled.

The tagline, “who has time to slim slowly?”.

Weight is something I’ve always “battled” with. Up until the age of 18/19, I was able to eat whatever I wanted, never work out or exercise. Needless to say, from age 18 until now for me it’s been a constant weight gain. I made the decision recently that it had to stop. I had never tried any fad diets. I never once drank a slim fast drink instead of a meal. I like food. I like to eat. I like to cook.

I am not a nutritionist, in fact my only background in nutrition is an online course I took when I was 19 years old for a general education credit and being in Weight Watchers twice. The one thing I learned from that class and Weight Watchers was that if you want to lose weight, you need to do it slowly. If you lose 10 pounds in two weeks magically, something isn’t right.

Body image is a huge issue for most women my age. With eating disorders being a silent killer, I am disheartened to see that Slim Fast is promoting losing weight fast. Wouldn’t it be just as easy to become bulimic  or anorexic? To me, promoting “3 snacks, 2 shakes or meal bars and 1 balanced meal” is not healthy.

I honestly believe that the easiest way to lose weight is simple:

Eat GOOD food and move more.

Since mid-November (coming up on 7 weeks) I am down 10 pounds. What did I do? Honestly? I joined the gym. I did 45 minutes of cardio 3x a week. I tried to eat before 8pm. I ate oatmeal for breakfast. Replaced a calorie-loaded vanilla white chocolate mocha from Caribou with a cold press iced coffee.

When you start moving more, your body craves better food, at least in my experience. I never really ate BAD, just… too much. I don’t allow myself to become upset if I really want some cake from Cafe Latte. In fact, I will go get the cake. But I’ll save half for the next day or split it with my roommate.

vodka + red bull = delish

OH, and liquor. Surprisingly (or not so surprisingly) consuming (cough) 5+ drinks per week in one night on the town doesn’t promote weight loss.

This ad campaign may help Slim Fast reach their goals: sales of the product. But I do not feel it is promoting a healthy way to lose weight. And if that is their ultimate goal, don’t you think that they should promote losing weight the healthy way? Does this boil down to ethics in marketing?

**I did check out the website for “the new Slim Fast” and in very fine print in the bottom they state that it is not healthy to lose more than 2lbs per week (which is what I’ve always been told). I am glad that is posted but at the same time I was seeking that out.

Pandora

Last night in class, we got on the topic of radio, internet radio and ads. I was listening to Pandora, as I do most days while working, and this came up. Thought I’d share with you.

And also note the side bar ad! Our favorite, Target!

Bad advertising? Yes, please.

In our advertising classes we spend a good amount of time learning about what goes into marketing and advertising, and thus far we haven’t quite discussed BAD advertising.

Who wouldn’t love a daily inbox of bad advertising? I know I would!

Check it out, my friends.

http://www.thetracyawards.com/crap