ROI of Business-to-Business Social Media

The past couple of weeks in class we’ve talked about social media and the question has actually been asked, what is the return on social media marketing initiatives? Since social media is a more recent¬† revelation it could be difficult to measure the success or failure of its efforts.¬† Our class discussions have focused on business-to-consumer social media efforts but I thought the business-to-business social media aspect is interesting.

I came across this article regarding this exact topic and thought I would share it: