In today’s new social media empowered world, Twitter is a marketing and advertising powerhouse. Marketers can use Twitter to get the word out about their blogs, new products, happenings in the company and many more things. One of my favorite advertising “tweeps” is @AdAge. Ad Age, obviously, is Advertising Age, which is a publication for marketing and advertising news. They have the online component as well as a print version.
Browing the internet today I found this:
I stumbled across TweetStats and was quite surprised to see Justin Bieber as a top trend. OK, I wasn’t surprised but really to me it goes to show that The Biebs and his tween-following trumps… well, everything. He’s right up there with iPhone, AT&T and Christmas.
A smart marketer could use Twitter and follow the trends to create different advertising campaigns depending on the market and goals of the campaign.
As a student and young professional, being well-versed in Twitter and it’s many components could be ideal for a future job. You never know if a job you’re applying for will want you to be familiar with social media. The way I see it, in the next 5 – 10 years it’ll be a great thing to have on your side.
By the way, in the time it’s taken me to write this post (about 15 minutes), the tweetstats have updated! How interesting!