Twitter Tip Tuesday: Using Twitter for Events

Today’s Twitter Tip is about using Twitter for events.

Twitter can be a very useful social media tool when promoting and executing events. It is also beneficial post-event.

1.  Dedicate a blog post to the event:  Just do a short write up! Make sure your audience knows what to expect and look forward to at your event. This is also a place to link to the event listing with specific information such as date, time and directions to the venue.

Ad Fed does a great job of having a blog post to create some buzz about their events.


2. Use an event-specific hashtag: Example: #CheesecakeSampling is the official hashtag for the Muddy Paws Cheesecake Sampling Party! We’ll use this hashtag to have a live tweet wall showing what others are saying. People that aren’t attending can follow along. Post-event, you can put together a recap of all the hashtags in a document. You can make this available to your attendees and others that may be interested.


3. Engage and interact with your audience: Be available to answer questions. If you can’t do this, delegate to someone you trust with the image of your event to do this. Make sure this person knows what they’re doing.

These are simple steps that will lead to quality execution of your next event!

Do you have any tips or hints to add about using Twitter for events?

Twitter Tip Tuesday!

I have decided to start a weekly feature titled, “Twitter Tip Tuesday!”. Just like the title, I’ll share a Twitter tip with you. It could be something simple, or something more complex. Have a suggestion? Leave a comment or drop me an e-mail.

 

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Using Links In Tweets

To kick off the very first Twitter Tip Tuesday, I’m going to tell you about sharing links! 

When you’re reading something on the web you might find useful to others, more than likely there will be a “Tweet” button near the end of the article. Sharing what you’re reading is great! If you find something interesting, you should share it. You never know who will find it beneficial. 

Since the character count for Twitter is 140 characters or less, it makes the most sense to use a link shortener, such as bit.ly, to share your link if it isn’t automatically shortened.

That said, if you just tweet a link, it will look like this: 

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How is someone going to know what you’re sharing? In fact, this could very easily be confused for spam tweet. 

Add a simple tagline to let your reader know what you’re linking to. Image

And just like that, your followers know where they’re going when they click the link. 

Here are a couple of examples I captured of links being shared successfully: 

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There you have it, our very first edition of Twitter Tip Tuesday!